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Absolut Boston Campaign

Posted by Victoria Solomon

Recently, I was waiting for the T at Kenmore and looked at the slew of advertisements across the track. Absolut had purchased the whole wall for their new vodka, "Absolut Boston." Absolut is known for their amazing advertising campaigns. They are genius, visually and require a simple tagline. What makes their advertising even more effective is the name of their product, "Absolut." An advertising team can do so much with the word "absolute" more than they can with "oreo," "sam adams," or "vitamin water." Absolut has made vodkas for most major cities around the globe. So, it seems only natural that for Boston, they would focus on Bostonian's love for the Red Sox and the Celtics. After all, if there is anything I have learned and noticed in my three years in Massachusetts is their unhealthy obsession with their baseball team.

And how genius to take something they are obsessed with, and connect it to an alcoholic beverage?

The vodka is infused with black tea...to play off of the Boston Tea Party. Here is another advertisement that visually plays off of the Boston Tea Party. And also a photo of the actual vodka bottle, since product design plays a huge roll here.