Simmons Advertising Students Present to Big Sister Association of Greater Boston: Come Join Us on April 30th!
Posted by Edward Vieira, Jr
Three student teams will present to Big Sister recruitment communication campaigns targeting African American, Asian American, and Latina American Big Sister audiences in the Dorchester, Roxbury, and Mattapan areas. This is a two-semester project where teams conducted research, developed strategies, and finalized their campaigns. Big Sister executives visited the class during the year and provided background, presented their requirements, and offered feedback on draft ads. Student teams produced radio, TV, and print ads, as well as a formulated media scheduling plan. Some radio spots will be produced in Cantonese, Mandarin, and Spanish. The presentations will be aired live by Simmons Radio, which will be on site that evening broadcasting the event. Teams will each have 45 minutes for presentations and Q & A. The plansbooks will be assessed by three judges and the most effective plansbook team will receive the Communications Department Advertising Copy and Layout Award, which Big Sister will underwrite. The judges are Communications Professor and Chair Jim Corcoran, Big Sister COO Mia Roberts, and Communications Professor Phyllis Waldman.
The event will be held at Simmons College in the Main College Building, C101 from 6:30-9:30 pm. The judges will select the recipient of the advertising award at the end of the presentations after a brief deliberation. The actual awards will be presented to the award winning team members during the Communications Department’s CommWorks Event on May 5th from 4:00 pm-7:00 pm.
If you have any comments or questions, feel free to contact Ed Vieira at 617-521-2833 or edward.vieira@simmons.edu.
Thank you.
Posted: April 3, 2009 5:48 pm | 0 comments
Tags: advertising, Big Sister Association, Big Sister Recruitment Communication Campaigns
