Chad Mazzola's Blog

June 2008

Zeldman on "The vanishing personal site"

Posted by Chad Mazzola

Jeffrey Zeldman, one of the most well-known first generation bloggers, recently wrote a post where he notes the trend of outsourcing content on personal sites:

Our personal sites, once our primary points of online presence, are becoming sock drawers for displaced first-person content. We are witnessing the disappearance of the all-in-one, carefully designed personal site containing professional information, links, and brief bursts of frequently updated content to which others respond via comments. Did I say we are witnessing the traditional personal site’s disappearance? That is inaccurate. We are the ones making our own sites disappear.

My last post was an attempt to say much the same thing.

Posted: June 5, 2008 2:53 pm | 0 comments
Tags: blogs, internet culture

From 1984 to 2008: two Apple commercials

Posted by Chad Mazzola

I think the latest commercial from Apple for the new iPhone represents a distinct break in ideology for the company.

Consider the classic Apple TV spot from 1984, announcing the Macintosh. The message was clear: Apple is an insurgent company, destroying the monotony and drudgery of the IBM world. As the firm that produced the spot says, "The original concept was to show the fight for the control of computer technology as a struggle of the few against the many." Steve Jobs' comments from this period shed more light on the message being conveyed:

It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasing and desperately turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control, Apple. Will Big Blue dominate the entir ... more »

Posted: June 9, 2008 7:30 pm | 0 comments
Tags: Apple, iPhone, Macintosh, steve jobs

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Chad Mazzola

Senior Web Designer

I hope to use this blog to explore thoughts on web development and internet culture along with other connected thoughts as they appear. Since January 2008 I have worked as a Senior Web Designer for Simmons. I came to the college after working for ...

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