This blog will be my personal critique on advertising campaigns of varying companies and organizations. It will provide my insight into these companies' creativity, ideas, slogans, and their target audience, and how effective their campaigns are/were. I will critique companies such as Pepsi, Chase Bank, Dove, Motrin, Coca Cola, Heinz Ketchup, and many others.
As an undergrad, I am extremely interested in advertising as a career, specifically the creative aspect of it: coming up with ideas and concepts for campaigns, slogans, and color themes. This blog will help me strengthen my knowledge of advertising and what it takes to make a cohesive campaign through print, television, billboards, radio commercials, and the product design.
Personally, I am attracted to advertisements that provide humor and human connection. I want to explore which companies do this best and how the appropriate way to go about this is. Follow up next week with my critique on the advertising campaign of Ch ... more »
Posted: September 13, 2009 9:47 pm | 3 comments
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Pepsi's idea for their most recent ad campaign was the ride on the Obama's winning of the 2008 Presidential Election. Obama's own campaign used the line "Yes, we can!" and Pepsi used this to their benefit and used the line, "Yes, you can!" They even redid their logo which was very similar to Obama's web design and logo. (Of course Pepsi uses similar colors but they updated their logo to look more bold and modern). Pepsi's ad campaign featured copies such as "One for all", "Yes you can!", "Howdy!", "LOL", and "Pop Pop Pop". Their ad was less about the soft drink and more about the youth generation and movement and about capturing the current youth of the U.S. by using phrases, lines, and abbreviated words." Bright colors also accompanied these lines. For one of their copies, they quoted, “Every generation refreshes the world. Now, it’s your turn.”
I thought Pepsi's advertising campaign was 'refreshing', new, bright and a perfect way to show their patriotism. Often Coc ... more »
Posted: September 20, 2009 11:25 pm | 4 comments
Tags: advertising, Obama, Pepsi
An advertising category that never ceases to amaze and dissapoint me is beauty advertisements. If you look at magazine pages, they are filled with unoriginal, unpersuasive, and uninteresting mascara, shampoo, perfume, and lipstick ads. They are stuffed visually with images, do not usually include any interesting copy lines, and do not contain real truthful images or any persuasiveness. However, despite this, the beauty business still thrives. When I go to the market to buy shampoo, I personally do not reflect back on the magazine ads I have seen. I usually go for smell and bottle design. Or when I go to a beauty or drug store and see what seems like hundreds of mascaras, I do not think back to the mascara ads I have seen in magazines. Yet somehow, the beauty industry continues to introduce new items and these new items sell. Below are some examples of a shampoo and lipstick ad.
The advertisement above is for Garnier Fructis Sleek & Shine Shampoo, Conditioner, and Gel. We s ... more »
Posted: September 28, 2009 8:41 pm | 1 comment
Tags: advertising, Beauty
