Advanced Advertising (COMM 326) will be offered this spring on Monday and Wednesday, 6:30-7:50 pm. The exciting class will continue to develop team advertising campaigns for the client, KaBloom Florists. Students will develop radio, TV, print and online social media messages for both end-user consumers and retail florists. The final plansbooks will be presented by student teams during the end of the semester, and will be judged by a panel who will determine the recipients of the Communications Department Advertising Award, which will be presented to the students at CommWorks (The Show, The Party). The course seeks students with graphic design, copy, social media, radio, and motion graphics experience who are interested in applying their skill craft and in building their portfolios. Please direct your inquiries to Communications Professor Ed Vieira at edward.vieira@simmons.edu or ext. 2833. Thank you.
Posted: November 2, 2009 4:07 pm | 0 comments
Tags: advertising ads campaigns radio TV social media print
On Tuesday, November 10th (2:00-3:20 pm) in MCB, C104 Jon Cavallo will speak to our PR Seminar class about doing business in Asia. Mr. Cavallo is a senior consultant and engineer with Enercon, Inc., a global engineering firm that provides environmental, technical, and management services to private, public, and governmental sector clients throughout the world. He has collaborated extensively concerning power plant systems in the USA, China, Japan, and Korea. He will discuss his experiences working in these countries focusing on organizational cultural dimensions: similarities and differences. Feel free to join us.
Thank you.
Ed
Posted: November 2, 2009 4:03 pm | 0 comments
Tags: Asia doing business
Advanced Advertising (COMM 326) will be offered this spring on Monday and Wednesday, 6:30-7:50 pm. The exciting class will continue to develop team advertising campaigns for the client, KaBloom Florists. Students will develop radio, TV, print and online social media messages for both end-user consumers and retail florists. The final plansbooks will be presented by student teams during the end of the semester, and will be judged by a panel who will determine the recipients of the Communications Department Advertising Award, which will be presented to the students at CommWorks (The Show, The Party). The course seeks students with graphic design, copy, social media, and motion graphics experience who are interested in applying their skill craft and in building their portfolios. Please direct your inquiries to Communications Professor Ed Vieira at edward.vieira@simmons.edu or ext. 2833.
Thank you.
Posted: October 23, 2009 5:18 am | 1 comment
Tags: student advertising campaigns KaBloom Florist spring 2010
On the evening of May 30th, in the MCB C103, before a full house and Simmons Radio listeners (180-200 attendance turnover and 50 radio listeners), three students from Dr. Ed Vieira’s advanced advertising class presented their ad campaigns to recruit Big Sister in the Boston area to judges, Mia Roberts, COO of the Big Sister Association of Greater Boston, Jim Corcoran, Professor and Chair of the Communications Department, and Professor Phyllis Waldman, Communications Professor.
The three competitive presentations targeted three groups: African American, Latina American, and Asian American women. The Latina American team was selected as the recipient of the Advertising Copy and Layout Award, which was funded by Big Sister.
Mia Johnson was quoted: “The students' work was excellent and will definitely help us in our effort to recruit women of color... A big thanks to Cheryl (Howard) for connecting us and making this possible.”
Posted: May 2, 2009 10:12 am | 0 comments
Tags: student recruitment campaign advertising edward vieira
Three student teams will present to Big Sister recruitment communication campaigns targeting African American, Asian American, and Latina American Big Sister audiences in the Dorchester, Roxbury, and Mattapan areas. This is a two-semester project where teams conducted research, developed strategies, and finalized their campaigns. Big Sister executives visited the class during the year and provided background, presented their requirements, and offered feedback on draft ads. Student teams produced radio, TV, and print ads, as well as a formulated media scheduling plan. Some radio spots will be produced in Cantonese, Mandarin, and Spanish. The presentations will be aired live by Simmons Radio, which will be on site that evening broadcasting the event. Teams will each have 45 minutes for presentations and Q & A. The plansbooks will be assessed by three judges and the most effective plansbook team will receive the Communications Department Advertising Copy and Layout Award, which Big Si ... more »
Posted: April 3, 2009 5:48 pm | 0 comments
Tags: advertising, Big Sister Association, Big Sister Recruitment Communication Campaigns
