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Marketing and Community Relations Specialist, Chelmsford Public Library, Chelmsford, MA

Salary: $47,073 to $66,632 in 10 steps

Hours: 37.5 hours per week, including some evenings and weekends as required

 

The Chelmsford Public Library is seeking a dynamic, creative individual for our position of Marketing and Community Relations Specialist. This person will work collaboratively and individually to market and promote the Library's programs, collections, activities and mission. This person will reach out to the community to bring in new library users and create beneficial partnerships with other groups and agencies in the Town of Chelmsford and surrounding areas.

 

Duties include (but not limited to):

  • Develop and oversee a coordinated and cohesive marketing strategy
  • Coordinate social media and public relations efforts
  • Write and distribute the Library newsletter and email announcements
  • Assist in the design of a cohesive style guide for marketing materials
  • Assist in grant-writing
  • Design posters, fliers, handouts, mailings, calendars and more
  • Oversee physical and digital marketing displays
  • Write press releases and promotional items
  • Contribute to the library website
  • Be part of the adult program planning team
  • Identify potential community partnerships
  • Be familiar with compiling and analyzing output measures and social media metrics
  • Conduct polls, surveys and questionnaires
  • Conduct outreach events
  • Help identify non-users
  • Participate on committees and attend professional development training within MVLC (our consortium), state, region and national associations

 

Qualifications: Bachelor's degree in marketing, communications or related subject required; library experience is required (even as a patron!), an MLS degree is a bonus; experience in marketing, communications or related field and/or in a library setting; avid reader a must; excellent skills in graphic design; experience with Word Press, Canva, Adobe Photoshop Elements, Constant Contact, and Microsoft Office, especially Publisher; excellent written and oral communication skills.

 

Application: Submit cover letter, resume and at least three promotional samples to Library Director Becky Herrmann via email at bherrmann@townofchelmsford.us - Application deadline is December 1, 2017.

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