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Tag: coffee

Pumpkin Spice Latte

Posted by Molly Hall

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Many people know the fall season has truly arrived when Starbucks starts serving the beloved Pumpkin Spice Latte. But should we really be paying 4 dollars for a paper cup filled with this stuff? I have a great recipe for an exact taste replica. Now you can serve this lovely dessert drink whenever you like, and in your favorite non-disposable mug.

Also, you can change the sugar and fat content of this recipe quite easily, another benefit you don't have much control over at Starbucks.

Pumpkin Spice Latte makes 1-2 servings

Ingredients: 2 cups milk 2 tablespoons canned pumpkin OR 1 teaspoon of Torani Pumpkin Spice Syrup (your choice) 2 tablespoons sugar or sugar substitute - you can halve this amount 2 tablespoons vanilla extract 1/2 teaspoon pumpkin pie spice 1-2 shots espresso (about 1/4 cup of espresso or 1/2 cup of strong brewed coffee if you don't have an espresso machine.)

Directions: In a saucepan combine milk, pumpkin and sugar and cook on medium heat, stirring, until steaming. ... more »

Posted: October 5, 2009 11:04 pm | 1 comment
Tags: Coffee, Pumpkin Spice Latte, recipe, Starbucks

Starbucks Advertising

Posted by Victoria Solomon

Photobucket In the past year, Starbucks has launched a new ad campaign that features typography/background of old, rich, coffee, farming textures with witty taglines. These taglines tell consumers that yes, there is other coffee other there. They acknowledge their competition, such as Dunkin Donuts or Coffee Bean. However in two lines, they offer evidence as to why they are better. Starbucks' ads tell how some coffee places may be cheaper, for example Dunkin Donuts, but that you are sacrificing quality. This advertising campaign effectively parallels with Starbucks ideals. Starbucks is known for having rich, good quality coffee at a higher price, with a great store atmosphere. With their advertising, they do not offer change or a new product, but just reemphasize the quality of their coffee and why you go there. Not why you SHOULD go there, but why you already go there. This advertising campaign was most likely to keep their current customers from switching over to Dunkin Donuts or McDon ... more »

Posted: October 6, 2009 12:10 am | 0 comments
Tags: advertising, Coffee

McDonald's Coffee...Amazing Advertising

Posted by Victoria Solomon

Photobucket Since I explored Starbuck's advertising last week and their target against companies such as Dunkin Donuts or McDonalds who are providing lower cost coffee, I wanted to explore McDonald's ad campaign that took place last winter/spring of 2009. McDonald's launched an ad campaign over winter 2008 to spring 2009 in honor of their new coffee drinks. They wanted to separate themselves from Starbucks in the area of cost, but not quality. Not only did they create a series of billboards with creative lines, but they also played with the urban layout of major cities. For example, the ad below plays with the idea of street lights. Photobucket Right near my house in Los Angeles, CA, this giant frappucino is breaking out of a Citibank building. Photobucket I love these ads. Finally there is some creativity coming back in advertising. Creative taglines, creative plays on our environment, and being humorous. They definately bring the working class back into coffee and get that target audience. They get this targ ... more »

Posted: October 15, 2009 2:55 pm | 3 comments
Tags: advertising, Coffee, McDonald's