McDonald's Coffee...Amazing Advertising
Posted by Victoria Solomon
Since I explored Starbuck's advertising last week and their target against companies such as Dunkin Donuts or McDonalds who are providing lower cost coffee, I wanted to explore McDonald's ad campaign that took place last winter/spring of 2009. McDonald's launched an ad campaign over winter 2008 to spring 2009 in honor of their new coffee drinks. They wanted to separate themselves from Starbucks in the area of cost, but not quality. Not only did they create a series of billboards with creative lines, but they also played with the urban layout of major cities. For example, the ad below plays with the idea of street lights.
Right near my house in Los Angeles, CA, this giant frappucino is breaking out of a Citibank building.
I love these ads. Finally there is some creativity coming back in advertising. Creative taglines, creative plays on our environment, and being humorous. They definately bring the working class back into coffee and get that target audience. They get this targ ... more »
Posted: October 15, 2009 2:55 pm | 3 comments
Tags: advertising, Coffee, McDonald's