Chase Bank's California Campaign
Posted by Victoria Solomon
Last year, Chase Bank acquired Washington Mutual and refurnished their banking locations in California to become Chase Banks. Chase Bank is one of the sixth financial institutions in the world, however, since it has never been used in California, they needed a strong advertising campaign to get new clients and customers. They decided to stick with their three main company colors: white, blue, and black. They hired McGarryBowen advertising agency to create these advertisements and commercials. Their campaign is called "Chase What Matters." They decided their target audience would be California citizens in general, and I'm guessing they wanted 18-50 year olds. Their advertisements were simple with a white background, a strong tagline, and a supporting image. For example, see below.
Chase uses humorous taglines that plays on the weather, in San Francisco. Citizens of San Francisco can then connect to these taglines. This creates a positive brand image for Chase. Chase put up t ... more »
Posted: October 25, 2009 11:26 pm | 0 comments
Tags: advertising, California, Chase Bank