From 1984 to 2008: two Apple commercials
Posted by Chad Mazzola
I think the latest commercial from Apple for the new iPhone represents a distinct break in ideology for the company.
Consider the classic Apple TV spot from 1984, announcing the Macintosh. The message was clear: Apple is an insurgent company, destroying the monotony and drudgery of the IBM world. As the firm that produced the spot says, "The original concept was to show the fight for the control of computer technology as a struggle of the few against the many." Steve Jobs' comments from this period shed more light on the message being conveyed:
It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasing and desperately turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control, Apple. Will Big Blue dominate the entir ... more »
Posted: June 9, 2008 7:30 pm | 0 comments
Tags: Apple, iPhone, Macintosh, steve jobs