Simmons Advertising Students Present to Big Sister Association of Greater Boston: Come Join Us on April 30th!
Posted by Edward Vieira, Jr
Three student teams will present to Big Sister recruitment communication campaigns targeting African American, Asian American, and Latina American Big Sister audiences in the Dorchester, Roxbury, and Mattapan areas. This is a two-semester project where teams conducted research, developed strategies, and finalized their campaigns. Big Sister executives visited the class during the year and provided background, presented their requirements, and offered feedback on draft ads. Student teams produced radio, TV, and print ads, as well as a formulated media scheduling plan. Some radio spots will be produced in Cantonese, Mandarin, and Spanish. The presentations will be aired live by Simmons Radio, which will be on site that evening broadcasting the event. Teams will each have 45 minutes for presentations and Q & A. The plansbooks will be assessed by three judges and the most effective plansbook team will receive the Communications Department Advertising Copy and Layout Award, which Big Si ... more »
Posted: April 3, 2009 5:48 pm | 0 comments
Tags: advertising, Big Sister Association, Big Sister Recruitment Communication Campaigns