Pepsi's 2008 Presidential Election Ad Campaign
Posted by Victoria Solomon
Pepsi's idea for their most recent ad campaign was the ride on the Obama's winning of the 2008 Presidential Election. Obama's own campaign used the line "Yes, we can!" and Pepsi used this to their benefit and used the line, "Yes, you can!" They even redid their logo which was very similar to Obama's web design and logo. (Of course Pepsi uses similar colors but they updated their logo to look more bold and modern). Pepsi's ad campaign featured copies such as "One for all", "Yes you can!", "Howdy!", "LOL", and "Pop Pop Pop". Their ad was less about the soft drink and more about the youth generation and movement and about capturing the current youth of the U.S. by using phrases, lines, and abbreviated words." Bright colors also accompanied these lines. For one of their copies, they quoted, “Every generation refreshes the world. Now, it’s your turn.”
I thought Pepsi's advertising campaign was 'refreshing', new, bright and a perfect way to show their patriotism. Often Coc ... more »
Posted: September 20, 2009 11:25 pm | 4 comments
Tags: advertising, Obama, Pepsi