Beauty Advertisements
Posted by Victoria Solomon
An advertising category that never ceases to amaze and dissapoint me is beauty advertisements. If you look at magazine pages, they are filled with unoriginal, unpersuasive, and uninteresting mascara, shampoo, perfume, and lipstick ads. They are stuffed visually with images, do not usually include any interesting copy lines, and do not contain real truthful images or any persuasiveness. However, despite this, the beauty business still thrives. When I go to the market to buy shampoo, I personally do not reflect back on the magazine ads I have seen. I usually go for smell and bottle design. Or when I go to a beauty or drug store and see what seems like hundreds of mascaras, I do not think back to the mascara ads I have seen in magazines. Yet somehow, the beauty industry continues to introduce new items and these new items sell. Below are some examples of a shampoo and lipstick ad.
The advertisement above is for Garnier Fructis Sleek & Shine Shampoo, Conditioner, and Gel. We s ... more »
Posted: September 28, 2009 8:41 pm | 1 comment
Tags: advertising, Beauty